Of course, I wasn’t miserable, not really, but I’d found a community to help when I convinced myself that I was. Finding melody to answer the “misery” of my day. Emo music bred some of that out of me.Īs a virgin with a Walkman, I didn’t loathe girls I wasn’t dating I moped. American culture raises our kind to Everest-like heights of entitlement. This might sound like a common enough lesson, but it matters more when you grow up-as I did-white, hetero, suburban, and male. What did they teach me about masculinity? About life? That my hopes would be dashed, I’m guaranteed nothing, and girls will probably find someone else. These were my mixtape heroes and masculine lodestars in the 1990s skinny jean scene of Cleveland, Ohio. Take these telling examples, provided here with a gloss: The Promise Ring (no doubt broken), American Football (our kind didn’t play), The Anniversary (preceding a break-up), and The Get Up Kids (no thanks, we’ll sit this one out). Lyrics swoon, guitars moan, and band names broadcast-in the thickest of ironies-absence or loss. Subgenres and regional schools proliferate, but to my amateur ears, emo means one thing: lovelorn dislocation from girls, popularity, and joy. Google or Wiki will mash up adjectives in search of a definition: confessionalist, sensitive, hardcore, punk. What, you may ask, is emo? “Emo” is short for emotional, though my friends captured the genre in four words: “whiney white boy music.” Think Death Cab for Cutie. To these I’ll add emo music, the soundtrack to my teen years, when I tried on new selves like so many pairs of socks. My physique, lanky as a praying mantis, kept me out of the nastier sports. Ditto my propensity, born of book-worming, for imagining myself as other people. How then did I come to be spared (I hope) from masculinity’s more toxic trends? My feminist parents deserve some credit. These are the men that make men look bad, though sometimes I worry that they’re just most men, full stop. Like the dudes who heckled me for walking my dog while wearing pink shorts. Like the father berating his “loser” son-the kid had just lost a wrestling match-in a public restroom. As an American, I’ve met my fair share of masculinist jerks. We understand GIPHY worked in collaboration with the artists to bring their music to its platform, rather than the artists’ labels.Is it normal to wonder how you didn’t wind up more of a mess?Īs a man, I sometimes find myself asking this question. When clicked, users are redirected from the GIF to the artist’s page on Spotify, where they can stream their music or browse to discover more songs they want to hear. The supported GIFs will include a new “Listen on Spotify” button at the bottom which will appear alongside the GIF when it’s shared. You can find the new Spotify-linked GIFs on the artist’s page on or through GIPHY’s mobile app. Essentially, it’s a user acquisition strategy that leverages online social activities - in this case, sharing GIFs - while also benefiting the artists through the exposure they receive. This is similar to Spotify’s existing integrations with social media apps like Snapchat and Instagram, where users can share music through the Stories and messages they post. The idea behind the new integration is to help connect users with Spotify music from their everyday communications, like texts, group chats and other places where GIFs are used. At launch, artists including Doja Cat, The Weeknd, Post Malone, Nicki Minaj, The Kid LAROI, Conan Gray and others will have Spotify-linked GIFs available on their official GIPHY profile page. Instead, through a series of new Spotify-linked GIFs, there will be an option to click a button to be taken to Spotify directly to hear the artist’s music. No, the GIFs themselves won’t play song clips, if that’s what you’re thinking. Spotify announced this morning a new partnership with online GIF database GIPHY to enable discovery of new music through GIFs.
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